Best Transportation Social Media Campaign

AirMed International Enhanced Social Media
Selling security to international travelers 

THE TARGET
Adult individuals and families who are international travelers, actively shopping for international airline tickets, consuming content about overseas trip planning, “snowbirds” heading for warmer climates during winter months and older seniors with higher HHI. 

THE CHALLENGE
AirMed International (AMI) is a service that’s not easy to explain to the uninitiated in quick-hit digital media. Here’s how it works: If an AMI member suffers a serious illness or injury while on an international trip, they have the option to be flown to a hospital of their choice, closer to home.
Global Medical Response, the parent company of AMI, wants to continue to drive more B2C website traffic and conversions for AMI with new social work and an enhanced digital advertising strategy. AMI was running paid social ads through a legacy vendor but needed better ROI. Clarity of message and differentiation was critical — this is a service that covers international travelers and that needs to be distinct from a Fly-U-Home membership, a similar domestic-only service owned by GMR.

See full entry for work and results.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Art Director:	Kieran Grant
Art Director:	Andréa Forsythe
CD Copywriter :	Mike Wilson
Traffic Manager:	Kay Doyle
Senior Account Director:	Trela Willaims
Associate Account Director:	Shalaina Ocasio
Senior Manager, Digital Strategy:	Sarah Baker
VP, Client Strategy:	Tracy Mueller

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.