Best Government Social Media Campaign, Best Of Show Social Media Campaign

The Florida Lottery has contributed more than $1 Billion to education for each of the past 20 years, with its sole mission to enhance public education in the State of Florida. A portion of every Florida Lottery ticket helps fund the Bright Futures Scholarship program. So the more people play, the more Florida students win.

The objective of this campaign was to promote the new 500X THE CASH game, beat the Scratch-Off sales goal, and maximize the contributions to Florida education.

Contributors:

CEO:	Tom Kenney
President:	Garrett Garcia
Executive Director, Strategy & Innovation:	Nicholas Stoeckle
Executive Creative Director:	Paul Prato
Creative Director:	Nick McMurdy
Creative Director:	Christy Beegle
Creative Director:	Kim Bryant
Interactive Creative Director:	Dmitrii Osipovskii
Lead Social Media Strategist:	Lexi Farnella
Project Manager, Producer:	Natalie Aquilia

PPK

Location: United States