Best Automobile Online Video

Kia’s favorite NBA moves are the pass and the drive. But there are so many more moves that inspire fans to jump up out of their seats. This campaign demonstrates Kia’s own power and grace by having a car emulate some of the game’s freshest moves.

Using Kia’s proving grounds located in the desert, we hired a top stunt coordinator and driver team to choreograph and emulate well-known NBA moves for the cars. We captured the dynamic footage with a combination of a chase car and high-speed drones.

To stay ahead of the competition, NBA players have a history of creating unique and innovative moves. To celebrate the NBA Finals and leverage the launch of the Kia EV6, we paired a red and a blue EV6 (representing the NBA Eastern Conference and Western Conference colors) to perform their precision moves against each other and show how exciting Kia’s all-electric vehicles can be.

Contributors:

Sr. Media Specialist:	Marissa Lorenzo
Sr. Media Specialist:	Emily Dean
National Media Manager:	Stacy Fairbanks
Marketing Director:	Marisstella Marinkovic
Group Creative Director:	Bob Rayburn
Creative Director:	Chris Deninno
Creative Director:	Steve Harbour
Creative Director:	Jim Riddle

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.