Best B2b Online Video

Travelers offers their agents ToolkitPlus, an industry leading, one-stop platform that offers on-demand, customizable marketing materials and other tools that help them better connect with existing and potential customers.

They had recently revamped the entire ToolkitPlus experience and wanted to build excitement ahead of the launch. We proposed a series of online videos, beginning with a teaser video that personified the features of the new ToolkitPlus as animated characters. One example: A burly bodyguard named Max Security, demonstrating how the new platform keeps data secure.

Our ToolkitPlus teaser video was distributed to Travelers' agents in a variety of ways, from online to emails. It was such a hit, Travelers immediately greenlit our proposed series of videos focusing on each of the individual characters — and even leveraged the characters at sales conferences with life-size standups, t-shirts and coffee coasters.

Contributors:

ADAMS & KNIGHT

Location: US