The target audiences for the QooQoo website are marketing executives in leading device, diagnostic and drug companies that may be disappointed with their current agency partners and are open to a new partnership with a new kind of agency. QooQoo believes that its Business Before Brand approach speaks to the disgruntled marketer in a way they understand. Rather than focus on the same typical agency storylines, the QooQoo site speaks to the visitor in their language, highlighting their priorities, and the KPIs they answer to. In this way, the objective of the QooQoo site is to highlight the proven capabilities of QooQoo as a business partner, clearly differentiating the agency from others in the category.
