Visit Portugal partnered with TourRadar for an omni-channel Marketing Campaign to build awareness around Portugal as a must-visit travel destination for culture, nature, adventure and food. The ultimate goal was to drive passengers to Portugal during the autumn/winter season 2022/2023 and create awareness of Portugal tour products. The target audience was travelers aged 40+ in the United States, Canada and Australia.
Contributors:
Partnerships Director : | Kimberly Stirdivant Waston |
Campaign Lead: | Anne Mundle |
Marketing: | Eniko Rozman |
Content : | Felipe Rosen |
Email: | Tereza Fuchsova |
Email: | Giulia Verzeletti |
Design: | Marcel Kukovec |
Design: | Talita Telma Stockle |
Marketing : | Raffaele Murgia |
Trade Marketing Director (Visit Portugal): | Miguel Moraes |
VERBECK CONSULTING
Website: www.lisaverbeck.com
Location: United States
About the Agency:
Verbeck Consulting works closely with businesses, governments, and media to provide trusted advice and professional guidance in all aspects of marketing & communications.