Best Travel Email Message

Hawaiʻi Visitors & Convention Bureau reinspires dream getaways with lapsed trigger campaign

ZETA IGNITES ACTIVITY WITH CREATIVE STRATEGY

THE TARGET:
Unengaged people who had visited the Hawai‘i Visitors and Convention Bureau website at some point in the last two years with no activity since.

THE CHALLENGE:
How can HVCB rekindle engagement for someone who hasn’t been active for upward of two years? How can we illustrate HVCB’s improved content design that allows users to set their own preferences? How can we promote the newly created HVCB app? And how do we communicate all that so, even with continually evolving COVID-19 guidelines, someone is inspired to visit the Islands?

THE ANSWER:
A vibrant, eye-catching template coupled with personable copy. Animated elements to balance best practices for information and length. All built around a module directing openers to the app to reinspire their dream getaway.

See the full entry for work and results.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Art Director:	Kieran Grant
Copywriter :	Colleen Zajac
Traffic Manager:	Danielle Mishkit
Account Director:	Kevin Boyle
Account Manager:	Matthew Frick

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.