Best Financial Services Integrated Ad Campaign

In 2022, consumer spending was rising. U.S. Bank saw this as an opportunity to launch their new Shopper Cash Rewards Card, giving consumers up to 6% cash back on two large retailers of their choice, up to 3% cash back on one everyday category, and 1.5% cash back on all other eligible purchases. The goal was to acquire new customers to U.S. Bank while having current customers add this card to their wallet.

A credit card that helps customers earn shopping rewards isn’t a new concept. In fact, more than 6 in 10 U.S. adults have applied for a retail credit card. Yet instead of more savings, they end up with a stack of single-use cards to use, keep track of, and pay annual fees on, taking the joy out of spending and earning. Consumers needed a more effective way to get the most out of where they shop, but no major issuer offered a competitive retail-based rewards card.

Therefore, U.S. Bank launched the “Your one card for everywhere” campaign. When ONE card meets all your shopping needs, it puts the joy back into spending and earning – so much joy in fact, you’ll want to dance. Campaign media focused on digital display, social media, DOOH and email. Within the first 6 weeks of launch, U.S. Bank more than quadrupled their new account forecast.

Contributors:

U.S. Bank:	RPS Team
Barkley:	U.S. Bank Team
Crossmedia:	U.S. Bank RPS Team

BARKLEY

Location: United States