Best Fashion Or Beauty Integrated Ad Campaign

The Woolmark Company, the global authority on wool, recently partnered with PMG for a new campaign targeting Fashion Week in New York, London and Paris for the first time, to tout wool as a sustainable alternative to widely used synthetic fabrics.

The global campaign targeted environmentally conscious consumers globally during New York, London and Paris Fashion Weeks, to build awareness of the environmental impact of synthetic clothing. To illustrate the scale of the problem, we needed to reinforce the impact of the ad's messaging — that every 25 minutes an Olympic pool-sized amount of fossil fuel is used to create synthetic clothing, while merino wool remains a 100% natural, biodegradable and renewable alternative.

Contributors:

PMG

Website: www.pmg.com

Location: USA

About the Agency:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights to deliver against its mantra of Digital Made for Humans™. Founded in Fort Worth, Texas and with offices in Austin, Dallas, Los Angeles, New York, and London, PMG's work for brands like Apple, Beats by Dre, Sephora, Cirque du Soleil and OpenTable runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.