Best Telecommunication Interactive Application

On the MyBell App, users are able to see the latest offerings in the "Recommended for you" section of the "Services" page. These advertisements are created with new personalized AI driven tiles and Push-Notifications with recommendations, alerts and content that are hyper-targeted based on individual services, usage, and lifecycle status. By adding these tiles to our application, users are able to see tailored offerings every time they enter the app. Since each user has different tiles visible to them in this area of the app, attached is one example of your advertisements that we are submitting in the competition. The link included in the application goes directly to our app with the username and login that allows judges to view the area in which the advertisements are found.

Contributors:

VP of Digital :	Alain Dadoun
Program and Delivery Directors:	Roberto Lancione and Robyn Lamarre
Program Managers:	Purnima Balachandran and Omar Ouibrahim
Product Managers:	Jeremie Racine and Marie-Eve Chantal
Product Owners:	Vera Fellegi, Patrick Fournier, Marika Fellegi, Nadine Langovisth, Robert Simon, Rhea Basu
UX Design:	William Sanderson, Kamyar Arjomand, David Deskin, Bradley Pottle, Frederick Parenteau
Engineer, Development, and Release Managers:	Yvan-Stern Plaza, Karanjit Singh, Tarang Patel, Mhmed Hlioui, Jim Aristide
Quality Assurance:	Helene Moukannas, Giulio Bisante, Shelender Awasthi, Harneet Sahni, Juliana Christman, Krish Pavulur
Marcom:	Sinthu Maria Antony
Product Owners :	Kyra Talampas, Marcel Pham, Katie Kunst, Laurence Larocque,

BELL CANADA

Location: Canada