Best Government Social Media Campaign

The objective of this campaign was to develop a novel and relevant way to promote Week For Life, a fan-favorite family of Scratch-Off games. The best thing about the Week For Life Scratch-Off games is that they have prizes of up to $5,000 a week, for life. This means winners keep winning for the rest of their lives. And the longer they live, the more they win. The Florida Lottery decided to leverage this unique winning proposition through promoting wellness and longevity among the players.

Contributors:

President, CEO:	Tom Kenney
Executive Creative Director:	Paul Prato
Executive Director, Strategy & Innovation:	Nicholas Stoeckle
Interactive Creative Director:	Dmitrii Osipovskii
Junior Interactive Designer:	Parker Hogue
Junior Interactive Designer:	Matthew Burge
Social Media Photographer:	Kristy Summerson
Art Director:	Carmen Masterson
Lead Social Media Strategist:	Lexi Farnella
Junior Social Media Strategist:	Meg Fister

PPK

Location: United States