Design and implement a multichannel communications and marketing plan for the Fulbright Program’s 75th Anniversary for Fulbright alumni, partners, government officials and other stakeholders. One key campaign tactic was crafting detailed monthly newsletters recapping previous month’s activities, outlining special events, and providing specific opportunities for Fulbright alumni, stakeholders, and partners to get involved in the celebration.
Contributors:
CEO and Chief Strategist: | Jennifer Eddy |
Marketing Specialist: | Emily Kirsch |
Account Executive: | Alice Endonino |
General Manager Tourism/Destination Marketing: | Bob Gilbert |
EDDY ALEXANDER
Location: United States
About the Agency:
Eddy Alexander is a national and international award-winning marketing and growth strategy consulting firm. Eddy Alexander has specialized practices dedicated to serving tourism, economic development, healthcare, emerging technology, professional services, and higher education and offers branding, advertising, research, public relations, content marketing, crisis communications, and digital marketing services. Learn more at www.eddyalexander.com.