The purpose of this campaign was to use new customer service technology to generate awareness and interest in the bank.
Contributors:
Sr. Mgr., Brand & Content: | Pearl Driver |
Sr. Dir., Content Marketing & Brand Strategy: | Erin McReynolds |
SVP, Marketing: | Devon Johnson |
Intern, Marketing: | Holden Curtis |
Social Media Consultant: | Mari Di Chiara |
Creative Design Agency: | Jennifer Heller, Artsy Geek |
Sr. User Experience Designer, Digital Channel: | Galina Pasternak |
Sr. Dir., Digital Technology Product, Digital Channel: | Richard Nishitoyo |
Sr. Software Developer, Information Technology: | Chris Stiles |
Web Developer, Digital Channel: | Nick Holke |
FREMONT BANK
Location: United States