The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Retail Online Video
This video was part of Columbia Sportswear's "The Gold Standard in Warmth" campaign to promote the Omni-heat infinity jacket. The objective of the project was to test the jackets by putting them through the coldest conditions in the world while keeping Columbia's signature tone of poking fun and saying everything with a smirk.
Contributors:
| Producer: | Caz Tanner |
| Director: | Scott Sporleder |
| Production Coordinator: | Aaron Kramer |
| Talent: | Wade Holland |
| DP: | Zach Johaneson |
| 2nd DP: | Davis Huber |
| Sound: | Paul Lawrence |
| Production Assistant: | Carey Seward |
| Editor: | Francisco Fuentes |
| Story Editor: | David Miller |
MATADOR NETWORK
Location: United States