Basketball is a game made up of moments. Buzzer beaters. And-ones. Posterizing moments. But what was the most memorable moment of the 2021 season? That’s what we aimed to find out.
With our interactive poll unit, we asked fans to determine once and for all the greatest moment of the season. Users could choose between Russell Westbrook’s iconic triple double, Steph Curry nailing one of his many famous threes, or the New York Knicks making their return to the playoffs.
Not only does the user’s selection prove user attention – it also offers valuable insights into the fan’s favorite moments, players, and teams. Clients can use insights like this to influence future campaign messaging.
This interactive experience resonated exceedingly well with our users. We saw an average of 50 seconds time spent – well above our 30-second guarantee – as well as an average of 2 interactions and an 91% VCR - exceeding our guaranteed 1 interaction and 85% average VCR.
