Best Entertainment Online Ad, Best Tv Online Ad

With our guaranteed-attention model, Entertainment units always exceed typical expectations from other verticals. The combination of star power and low consumer cost combines to create powerful brand lift results. Our Dr. Death experience was no exception.

This unit opens with the show’s trailer running. However, this is how both the client and the true[X] Ad Studio were clever: rather than running an interaction-light experience to keep focus on the trailer, this unit instead embraces interactive storytelling. A carousel allows users to cycle through biographies of characters in the show.

This strategy achieves multiple goals: first, it highlights the stellar cast of Dr. Death. This is a show with a deep roster of celebrated talent, and interactivity helps educate users on the cast, thereby helping to encourage watch intent.

Second: by giving each character their own biography, we’re giving users context prior to watching even one second of the show. In addition to creating a more receptive watch experience, this is also designed to encourage greater familiarity.

The results speak for themselves: we saw increases of 16 points in Awareness, 15 points in Familiarity, 12 points in Consideration, 8 points in Preference, and a stunning 7 points in Intent. All of our tracked lower-funnel metrics were above benchmark for this unit.

Contributors:

TRUE[X]

Location: United States