The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Real Estate Integrated Ad Campaign
The West Campus neighborhood in Austin, Texas has quickly become one of the most competitive off-campus student housing markets in the country, serving many of the vibrant students attending The University of Texas at Austin (UT Austin). As such, a community needs a bold brand that resonates with this unique target market in order to stand out. The boutique apartment homes at Noble 2500 offer the right quotient of distinctive community amenities and desired apartment features that meet the needs of today’s UT Austin renter- but that alone does not break through the noise. To truly set this one-of-a-kind community apart from countless high-rises and new developments, we needed to create a brand voice and campaign that not only spoke to the luxe accommodations but was grounded enough to pique the interest of an audience whose core values are shifting.
We combined the captivating new brand with an integrated brand awareness campaign called “Something Better Starts Here.” The “Something Better Starts Here” campaign sought to break through the endless stream of messages that inundate prospects in the West Campus market; This short but impactful phrase signified the enhancement that students will experience not only within the four walls of their new apartment, but the elevated lifestyle and environment in which they will study, socialize, rest, and flourish into the next chapter of their lives.
Contributors:
| CA Student Living - Marketing Team | |
| CA Student Living - New Development Team | |
| Noble 2500 On-Site Leasing Team | |
| GRO Marketing | |
| Threshold | |