Best Health Care Integrated Ad Campaign, Best Medical Integrated Ad Campaign

We've all been spending more time in front of screens, meetings at work have been replaced by video conferences. Unfortunately, most Poles do not have their eyes checked regularly. Even among glasses users, over 50% visit an optician less than once a year! That is why the brands of eyeglass lenses, Hoya and Seiko, have organized a nationwide campaign "Eyesight OK!". We reached 10 millions people. Post-campaign survey shows that we doubled number of people planning to test if their eyes are OK!

Contributors:

Tomasz Chojnacki:	Creative Director
Artur Mojnowski:	Art Director
Norbert Kilen:	Strategy Director
Martyna Kaluzna:	Social Media Manager
Katarzyna Szczypek:	PR Manager
Maja Kornacka:	Hoya Lens Marketing Manager
Magdalena Socinska:	Hoya Lens Brand Manager

ON BOARD THINK KONG

Location: Polska