Best Financial Services Interactive Application

Summary

To enable deeper online engagement, we pivoted to an interactive PDF approach for the latest presentation of Market Intelligence, our quarterly market outlook covering timely market and economic themes through updated charts and data. In this new format, we highlighted our asset management network’s most compelling investment ideas to optimize the online viewing experience for our clients and internal partners. Our new approach allows the use of traditional applications while also modifying elements such as the file setup and layout to improve visualization and presentation of the content. The upgrade has helped to create more readable, engaging content through features such as landscape orientation, single page scrolling, navigation links within a document, and external hyperlinks to sales enablement tools, videos, and related websites. As we strive to provide customers with excellent digital interactions in the virtual presentation world, we’ll continue to seek ways to enhance the client experience by consistently delivering concise, highly visual, and interactive content.

Results

• The Market Intelligence interactive application has been downloaded 21,250 times since July 2021.
• Paid social digital advertisements promoting the application drove nearly 300,000 impressions and nearly 2,000 clicks.
• Paid search advertisements promoting Market Intelligence drove more than 8,600 page views.
• We’ve shared more than 900 qualified advisor leads with our internal sales desk that originated from Market Intelligence, and we’ve recorded over 100 new relationships with advisors.

The Market Intelligence digital PDF can be found at https://www.jhinvestments.com/resources/all-resources/other/market-intelligence

Contributors:

JOHN HANCOCK INVESTMENT MANAGEMENT

Location: United States