Best Portal Website

Faced with lower-than-expected enrollment, the University of Guam Marketing & Communications team put together an easy-to-navigate web portal focused on student retention.

The web portal was a landing page for an integrated advertising and email campaign that ran from July 1 to Aug. 20, 2021. With an attractive and user-friendly design, the web portal connected students to everything they would need to register for classes again in the fall, including the course schedule, registration website, and links to schedule appointments with advisers.

The web portal — designed by a small team in-house with no external costs — produced big results. With traffic generated from online ads, email campaigns, and organic social media posts, the webpage saw 46,000 views over seven weeks among a student population of 3,000 and contributed to 81,000 sessions on the university’s registration platform.

Additionally, the web portal directed traffic to the main university website, which saw 20% increase in website traffic, 25% in new website users, and 23% increase in sessions over the seven-week campaign.

The semester’s enrollment brought in $1.5 million in revenues from tuition and fees. The web portal, as part of a larger advertising campaign, delivered on its original goal by providing a higher number of registrations and revenues than were expected.

Contributors:

Marketing Communications Coordinator:	Bernadette V. Capindo
Jr. Web Developer:	Våni F. Isidro
Chief Marketing & Communications Officer:	Jonas D. Macapinlac
Digital Marketing Specialist:	Hershey P. Hudtohan
Communications Specialist:	Laura R. Pangelinan
Digital Media Specialist:	Ralph Eurich Patacsil
Communications Manager:	Jackie A. Hanson
Digital Media Specialist:	Eugene C. Herrera

UNIVERSITY OF GUAM

Location: United States