The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

OODLE / UNIVERSITY OF CINCINNATI


UNIVERSITY OF CINCINNATI ONLINE: BRAND AWARENESS SOCIAL CAMPAIGN

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Best University Social Media Campaign

To continue building brand awareness for University of Cincinnati Online, we expanded our general brand awareness campaigns in social to both new platforms, and new formats. We expanded the ad types on Instagram and have been testing TikTok – modifying the brand creative to match the more "underproduced" format of the platform.

Contributors:

​​Asst. Vice Provost, Enrollment UC Online: Brandi Bittner
Director of Marketing : Kelly Kaiser, Tricia Frederick, Summer Estridge
Vice President of Creative and Marketing: Joshua Thompson
Director of Client Services : Riley Vollmer
Director of Digital Media: Katie Hendricks
Director of Social Media: Hannah Brown
Account Supervisor: Kyle Fant
Senior Designers : Alexis Hippler
Account Executives : Margot Kelley, Lauren Hartman, Hayley Phelps
Senior Digital Media Strategist: Tyler Ventrella, Ben Nusekabel

OODLE

Location: USA