To continue building brand awareness for University of Cincinnati Online, we expanded our general brand awareness campaigns in social to both new platforms, and new formats. We expanded the ad types on Instagram and have been testing TikTok – modifying the brand creative to match the more "underproduced" format of the platform.
Contributors:
Asst. Vice Provost, Enrollment UC Online: | Brandi Bittner |
Director of Marketing : | Kelly Kaiser, Tricia Frederick, Summer Estridge |
Vice President of Creative and Marketing: | Joshua Thompson |
Director of Client Services : | Riley Vollmer |
Director of Digital Media: | Katie Hendricks |
Director of Social Media: | Hannah Brown |
Account Supervisor: | Kyle Fant |
Senior Designers : | Alexis Hippler |
Account Executives : | Margot Kelley, Lauren Hartman, Hayley Phelps |
Senior Digital Media Strategist: | Tyler Ventrella, Ben Nusekabel |
OODLE
Location: USA