Best Pharmaceuticals Social Media Campaign

The relapsing MS category is a competitive one with many brands. While this is great for patients (so many treatment options!), VUMERITY, an oral treatment, needed to do something truly breakthrough on social media. To standout, the VUMERITY team crafted a unique, jingle-like song, complete with a catchy hook and memorable chorus. This audio mnemonic was paired with beautiful typography that reinforces the brand name and embodies the spirit of the launch campaign: I won’t let relapsing MS stop me from being me.

From its earliest conception, VUMERITY has been a brand that represents and embraces patients as their truest selves. This celebration of individuality is seen throughout all marketing pieces, so ensuring this message rang through loud and clear in our mini social campaign was no exception. The “I Won’t Let Relapsing MS” social videos reinforce the idea that despite a relapsing MS diagnosis, a patient should still take pride in all their accomplishments (big or small)and all that they are.

These 2 social edits, crafted specifically for Facebook, work together to reinforce our campaign messaging and to drive broader brand awareness by leading viewers to the longer video edit on our website. One social edit focuses on the flexibility of an oral treatment option, while the other works to highlight3 heroes, each determined not to let relapsing MS take away their unique identities.

Contributors:

Chief Creative Officer:	Dina Peck
Associate Partner, Group Creative Director:	Tom Galati
SVP, Associate Creative Director, Copy:	Caroline Fish
VP, Associate Creative Director, Art:	Matt Nuzzi
VP, Group Copy Supervisor:	Lauren Stone
VP, Group Art Supervisor:	Danielle St. Pierre
SVP, Group Account Director:	Jeannine Ross
VP, Group Account Supervisor:	Kari Dombroski
Group Account Supervisor:	Jackie Howe
VP, Art Supervisor:	Ivy Fuld

PATIENTS & PURPOSE

Location: United States