Best Design Social Media Campaign, Best Restaurant Social Media Campaign

Since 1961, Wienerschnitzel’s been a brand all about having fun with food. But in the accelerated world of social media, it’s easy to get lost in a sea of the same ‘ol boring content that ends up being forgotten. That’s why Wienerschnitzel’s Instagram is here with one goal: To keep our fans entertained with fresh content, all while keeping our tasty hot dogs, fries and burgers at top of mind.

Our target consists of 18-39 year olds within two categories: Existing fans who love and crave our products, and the yet-to-be fans looking to find their new fast food favorite. Our secret to success is a meticulously planned social calendar of illustration, photography, and design with a brand voice that speaks to them like a friend. This transforms 1961 nostalgia into “newstalgia” — a marriage of art and copy that brings a punchy and quirky attitude for a feed that never loses its flavor.

Contributors:

Executive Creative Director:	Barney Goldberg
Creative Director:	Joe Reynoso
Art Director:	Allison Inouye
Art Director:	Kathryn Izquerido-Gallegos
Art Director:	Ryan Owens
Content Creator:	Emily Adamson
Content Creator/Photographer:	Anthony Anderson
Copywriter:	Scott Shin
Copywriter:	Gene Augusto
Copywriter:	Molly McLaughlin

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.