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Typically, LG’s luxury kitchen appliance brand, Signature Kitchen Suite, would exhibit their innovative products in their Napa-based showroom where people could enjoy a hands-on experience. But due to COVID, that wasn’t an option. To solve this issue, we created a series of interactive real-time virtual kitchens using Unreal game engine technology. The immersive experiences allowed event goers to experience a virtual walkthrough of uniquely designed kitchens, highlighting the elegant integration of the SKS products throughout each.

Viewers were able to freely explore the beautifully designed products from various angles, select each to configure options, choose finishes, see how it operates, and learn more about its unique selling points. To say the least, our SKS Virtual Kitchen Experience wasn’t just epic, it was unreal. And it was the world’s first-ever pixel streamed Virtual Kitchen Configurator Experience with raytracing enabled.

Contributors:

Account Director:	Helen Cho
Creative Director:	Jim Riddle
Creative Director:	Steve Harbour
Group Creative Director:	Andy Hsu
UX/UI:	Manoj Agarwala
Art Director:	Ryan Virga
Digital/CG Producer:	Deb Grisham
Account Supervisor:	Danika Petersen
Production Company:	Taylor James
Tech Production Company:	Monkey Way

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.