Best Automobile Social Media Campaign, Best Sports Social Media Campaign

For Hyundai's sponsorship with Univision’s Sábado Futbolero (a block of matches in Mexico’s professional fútbol league) we created a statement piece with content designed specifically for social channels that elevated the occasion; bridging the digital-physical divide with the Hispanic audience in an authentic, yet original way.
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With Hyundai’s Because Fútbol Lotería, we tapped into Mexican culture to create an emotional connection with diehard fútbol fans. Our idea was to create our own Liga MX (Mexico’s professional league) edition of Lotería; a BINGO-like card game at the forefront of Mexican culture and history. And because it’s a beloved game, we knew everyone would want to play along.

Staying true to the timeless style of Lotería art, we developed a full 54-card fútbol themed set for fans to share—on Giphy and their social channels—that tapped into inside knowledge of fútbol and the culture. From there we brought the illustrations to life by turning the cards into GIFs; adding an element of action and humor to them. To keep fans engaged, we released new cards each week to share throughout the Liga MX season right up to playoffs and the finals.

Contributors:

Executive Creative Director:	Barney Goldberg
Group Creative Director:	Cary Ruby
Group Creative Director:	Lori Martin
Associate Creative Director, Copy:	Cesar Sanchez
Art Director:	Nicole Macey
Art Director:	Pakko De La Torre
Illustrator:	Gerardo Guillen
Art Producer:	Christy Borgatta Liuzzi
Brand Director:	Bryan DiBiagio
Producer:	Charlles Osorio

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.