The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Leisure Website
PRISM Marketing was engaged to support the launch of a new potting mix through the Lowe's Sta-Green brand. This product – dubbed Perfect Potting Mix – is a lighter, cleaner, and easier product that resonated strongly in early consumer research. PRISM was tasked with creative development and implementation, including the Lowes.com enhanced content, which included copywriting, video production, and design work.
Contributors:
| Senior Art Director: | Matt Boardman |
| President and CEO: | Michelle Adams |
| Creative Director: | Jon Gimpel |