The company began a process of updating its contact points with the firm decision to strengthen digital channels. The company's digital ecosystem was redesigned, building attraction and prospecting flows with full traceability. It includes content personalization (Smart Content) and dynamic segmentation of insights and conversion funnels.
Contributors:
Product Owner: | Daniel Perez |
Team Leader: | Roberto Schifferli |
Senior UX & Digital Art Director: | Cesar Mancilla |
Digital Designer: | Belén Vargas |
Senior Web Developer: | Felipe Morales |
Web Developer: | Javier Diaz |
Scrum Master: | Ivan Colodro |
QA & Content Development: | Ignacio Nazif |
Content QA: | Nicole Suárez |
LFI AGENCIA DIGITAL
Location: Chile