Best Pharmaceuticals Online Ad

Kids are notoriously picky eaters and seem to catch colds every season. So from nutritional support to treating specific ailments, parents regularly seek ways to ensure their kids get the nutrients they need to get and stay healthy. This interactive experience, created in partnership with engagement advertising company true[X], provides parents with the full lineup of Nature’s Way Kids products to explore as they please. Giving users the opportunity to navigate freely allows them to dive deeper into the categories and products that interest them. Having two distinct CTAs for each allows users to either learn more about the specific product or shop it directly from Amazon. The child-like design is tailored to stand out with parents, and since there’s no campaign video, users could spend the required 30 second spend with the ad -- before they can advance to their streaming content of choice -- interacting and exploring. It’s safe to say that parents are paying attention. At the mid-campaign point, the average time spent was 52 seconds, and the unit was averaging 5.1 interactions, 7pt lift in awareness, and a 12.9% CTR.

Contributors:

TRUE[X]

Location: United States