After a difficult 2020 year due to the health crisis caused by COVID-19, Chilean students were unable to attend school on a regular basis. The main objective of the campaign, was to communicate about the benefits of learning during summer vacations by strengthening the reading and math skills of early elementary students, with resources available at the ‘Leo and Sumo First’ platform.
Contributors:
CEO Cybercenter: | Daniela Weinstein |
General Business - Director Cybercenter: | Florencia La Iglesia |
Account Director - Cybercenter: | Carolina Velasquez |
General Creative Director - Cybercenter: | Cristian Toledo |
Art and Design Director - Cybercenter: | Roberto Martinez |
Art and Design - Cybercenter: | Camila Fuentes |
Planning and Strategy - Cybercenter: | Luis Enrique Valdés |
Ejecutivo de Marketing y Difusión - Ministerio de Educación: | Sebastian Henriquez |
Encargada de Marketing y Difusión - Ministerio de Educación: | Carolina Domínguez |
Dirección Marketing y Diseño - Ministerio de Educación: | Sara Edwards |
CYBERCENTER
Location: Chile
About the Agency:
With more than 21 years, we are one of the first digital agencies in Chile which offer Digital Marketing Strategies for all internet channels. We are experts in Marketing and Digital Strategy, with high-level professionals maintaining innovative and effective quality standards, based on creativity and customer service. We propose communication campaigns, techniques and tools to meet the strategic, commercial and tactical objectives of our clients.