Best Government Online Video

2020 has been an unprecedentedly difficult year, and to say that most people would like to put it behind them and move on as quickly as possible is an understatement. What if it was possible to salvage some of 2020?

Set nearly 70 years in the future, the video, print and social media campaign featured two characters as they fondly remember the childhood trip they took with their parents to Kissimmee, Florida way back in 2020. While their recollections come to us from the future, they're based on a timeless truth that no matter how rough things get, everyone wants to create happy memories for their family. Or as the campaign tagline states, “in a year you'd like to forget, give them a vacation they'll always remember.”

The campaign was targeted towards families who are considering travel or are already planning their next vacation.

Contributors:

Vice President of Marketing & Communications:	Jodi DiSalle
Brand Manager:	Luis Rivera
Chief Creative Officer:	Gavin Lester
Creative Director:	Matt Sherman
Senior Copywriter:	Kristi Lira
Senior Art Director:	Julie Soluri
Group Account Director:	Laura Stayt
Account Director:	Alyssa Tigue
Strategy Director :	Dalit Zagorin
Director of Integrated Production:	Andrew Gage

ZAMBEZI

Website: https://zmbz.com/

Location: USA

About the Agency:

Based in Los Angeles, Zambezi is the largest certified female-owned full-service agency in America. With a combination of big agency talent, small agency speed and the resourcefulness to adapt to clients’ rapidly changing needs, the independent agency has attracted an array of Fortune 500 brands including The TaylorMade Golf Company, The Coca-Cola Company, PayPal/Venmo, Apple/Beats by Dre, and Ultimate Kronos Group. In recent years, Zambezi has been recognized for its creative work at the Cannes Lions Festival of Creativity, The One Show, Webby's, Clios, and many more. The agency has also been named a two-time Advertising Age’s “Small Agency of the Year”, included five times on the INC Magazine’s list of “5000 Fastest Growing Companies” and recognized as one of the Largest Woman-Owned Businesses in Los Angeles by the LA Business Journal twice.