The ads objective was to gather as many qualified leads within the specific geographical limit of our client. Through detailed targeting which took into consideration socioeconomic data and psychographics, alongside existing statistics with creative best practices, we were able to obtain an exceptionally competitive CPL for our client, significantly lower than typical rates for the market. To ensure our leads were qualified, we used unconventional research methods, especially in the context of COVID-19. To their delight and amazement they had a response rate of over 50%.
Contributors:
Mr.: | Dennon K Clamp |
Ms. : | Mairead Comerford |
Mr.: | Christopher Harris |
ATLAS
Location: Australia
About the Agency:
Award winning Sydney digital agency specialising in Web Design & Development, UX Design, Digital product creation, Digital marketing, Search marketing: SEO, PPC, Social media marketing & community management, Content Marketing and Digital Transformation.