Best Financial Services Website

The sales force at Knowledge First Financial has long relied on paper-based brochures, heavy with copy, graphs, and stock photography to reach young parents.

My RESP Story (or Baby Chloe's Big Head Start) is a complete rethink of one of their key brochures, reinvented for today's audiences as a microsite with animated interactions.

Our story gives up excessive data and charts in favour of a more emotional, relatable story that follows “Chloe” and her family as she grows up and goes to university.

Contributors:

ART & SCIENCE

Location: Canada