Best Employment Integrated Ad Campaign

The Goal: Hire 100,000 candidates to work for a 3 month period supporting both pandemic and holiday shipping needs. Primary needs are for warehouse, driver and helpers roles.
The strategy: The challenge of 2020 is there is a lot less certainty to anything in life caused by the pandemic. This is the problem that UPS employment messaging needed to be the solution for – to add some confidence in the minds of candidates that they can have a solid job with a stable company that will provide them with what they need most – while staying safe. Messaging should speak to direct functional attributes of money to earn, benefits and clear paths to future opportunities. Verbal messages spoke directly without hyperbole. Visual messaging is about showing the work itself, providing candidates a way to see themselves being a UPSer.

Contributors:

VP, Creative:	Tim Milewski
Sr. Art Director:	Joelle Chauncey
Sr. Copywriter:	Bob Mallon
Sr. Art Director:	Cris Morales
Art Director:	John Gianelli
Creative Operations, Director:	Laura Cafasso
Multimedia Designer:	Joseph Simms
VP, Client Strategy:	Kirsten Taylor
Account Director:	Justin Chiccarine

RADANCY

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.