Best Non-profit Online Newsletter Campaign

Released every Friday, FLI Insider is one of our nonprofit's primary communication channels. The newsletter brings together the talent of multiple areas of our organization, including our attorneys, legal experts, constitutional scholars, digital content developers, marketing writers and graphic designers to deliver premium content focused on the issue of religious freedom. FLI Insider features a diverse array of content options for all kinds of readers, ranging from expert legal commentary on current events, the latest updates on our cases and legal actions, analysis on judges and federal court decisions, heartfelt stories and interviews with our clients, interactive content including maps, quizzes, surveys, and polls, as well as updates about internal happenings and events in the organization. Target Audience: Americans of all faiths who are interested in religious liberty, and want to be involved in helping preserve the Constitution and the First Amendment. Demographically, readers are primarily 55+ and predominantly male, with a growing segment of readers between 25 – 45 years old. Goal: The strategy of our e-newsletter is to inform, add value and engage with our supporters. The proposition of being an Insider means that our readers will receive case updates and information about our cases and legal matters first, keeping them informed of the work of our nonprofit. We add value by creating content that offers a unique perspective from our lawyers, as well as offering free resources, and give-n-gets for our audience to download. We seek to engage readers through interactive content, including featuring their comments and feedback.

Contributors:

Content Strategist, Senior Writer:	Jorge Gomez
Cheif Marketing Officer:	Todd Winking
Art Director:	Kathy Cho
Digital Marketing Coordinator:	Jared Besse
Director of Public Affairs:	Lathan Watts
Digital Marketing Director:	Bryan Rogers
Digital Marketing Specialist:	Stan Corbett

FIRST LIBERTY INSTITUTE

Location: United States