The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Interactive Application, Best Of Show Interactive Application
The audience for the campaign is all previous customers of Village Hotels who had stayed on property. The two-fold goal was to re-engage these guests to 1) sign up for their new membership program and 2) drive direct bookings to aid in recovery as the hotels reopened in July from forced COVID closures in spring of 2020.
Contributors:
AMADEUS HOSPITALITY (TRAVELCLICK)
Location: USA