Best Travel Integrated Ad Campaign

Develop an integrated campaign for Chattanooga Tourism Co. that captures the essence of the brand and inspires travel to Chattanooga while setting out to accomplish the following:

Business Objectives:
1. Drive visitor demand
2. Promote and develop visitor experience for Chattanooga’s economic and social prosperity
3. Communicate relevancy and viability of the organization within the community
4. Increase business development

Communication Objectives:
1. Promote general leisure brand through the lens of the brand promise – We absolutely refuse to let you feel like a tourist.
2. Leverage nature/outdoors and arts/culture offerings
3. Promote seasonally relevant content
4. Communicate welcoming nature of destination by ensuring content accurately represents diversity

Our advertising was geared toward a regional audience of avid travelers, skewing female, ages 25-54, who aligned with the following behavioral segments: families, nature lovers, art and history buffs, and amenities seekers.

Contributors:

Chief Marketing Officer, Chattanooga Tourism Co. :	Dave Santucci
Marketing Manager, Chattanooga Tourism Co.:	Sean Phipps
Cultural Tourism Director, Chattanooga Tourism Co.:	Donna Elle Harrison
Digital Marketing Manager, Chattanooga Tourism Co.:	Kami Rowe
Account Director, Miles Partnership:	Jordan Kuglitsch
Account Manager, Miles Partnership:	Mattie Hannigan
Vice President, Creative Director, Miles Partnership:	Neal Alfano
Vice President, Brand, Miles Partnership:	Jordan Wollman
Brand Strategist, Miles Partnership:	Jeff Wollman
Director of Film & Video / Executive Producer, Miles Partnership:	Brianne Maciejowski

MILES PARTNERSHIP

Website: www.milespartnership.com

Location: USA

About the Agency:

Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.