Best Travel Email Message Campaign

Arkansas Tourism has a year-round email campaign that goes directly to its consumers. Each month a new theme is designated via their fiscal year content plan with the hopes to show the diversity of the Arkansas Tourism landscape and highlight the varied tourism products they can offer throughout the year. Once a theme is decided, the Arkansas Tourism team works with multiple partners to fill out the “spotlight” spots. Each advertiser brings their own messaging and objective centered around the primary theme for that month, which is then reviewed by Arkansas Tourism to ensure consistency in messaging and theme.

Contributors:

Director, Arkansas Tourism:	Travis Napper
Deputy Director, Arkansas Tourism:	Kristine Puckett
Communications Director, Arkansas Tourism:	Leah DiPietro
Digital Content Coordinator, Arkansas Tourism:	Melissa Conley
Public Information Technician, Arkansas Tourism:	Colton Faull

MILES PARTNERSHIP

Website: www.milespartnership.com

Location: USA

About the Agency:

Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.