Best Health Care Online Campaign

Elsevier’s COVID-19 Healthcare Hub was created to provide evidence-based content and resources to support healthcare providers, including physicians, nurses and pharmacists, as they care for patients during the pandemic. The goal of this campaign was simple: Provide current, evidence-based content about the novel coronavirus to clinicians throughout the pandemic to help them improve patient outcomes. We removed obstacles to accessing this critical content and delivered it in a user-friendly, mobile-first format that surfaces content to a user’s specific care setting. Since launch, more than 900 global healthcare organizations have accessed the content, reaching 224,000 users via the website and our social media promotions. Given the incredible levels of stress healthcare providers are experiencing during the COVID-19 outbreak, we also developed a Mental Health section of the site to provide clinicians with practical tools and information to help prevent burnout and build resilience.

Contributors:

President, Health Markets:	Jan Herzhoff
President, Global Clinical Solutions:	John Danaher
SVP Global Clinical Solutions Marketing:	Alison Powell
SVP Global Digital Content:	Sonika Mathur
Executive Editor-in-Chief, Clinical Solutions Digital Content:	Sandy Falk
VP Global Digital Marketing:	Ralph DeSimone
Senior Marketing Manager, Clinical Solutions:	Karen Cima-Thornhill
Clinical Solutions Social Media:	Katelyn Becker

ELSEVIER

Location: USA

About the Agency:

Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems.