Best Bank Integrated Ad Campaign

In the midst of the pandemic, Farmers National Bank partnered with Prodigal Company to honor the resiliency of Ohio’s communities with the Ohio Strong Campaign. Aimed at celebrating the strength that lies within every member of the communities in which Farmers is honored to serve, the campaign salutes the sacrifices everyone made in the fight against Coronavirus.

From our first responders and healthcare workers going on the front lines every day to
essential workers, which include the banks valued associates working to meet the financial needs of the community, there is an inherent strength within the Ohio community that Prodigal worked to portray.

The Ohio Strong campaign was found on TV, across social media channels, on billboards and in print publications. Community members were encouraged to download and print Ohio Strong signs to display in their windows, download coloring sheets for a fun activity for the kids and share their Ohio Strong images across social media. While frontline healthcare workers were honored with courtesy cups of coffee.

At the heart of this message is that we all had a part to play, no matter how big or how small, in keeping Ohio strong in the face of this pandemic.

Contributors:

President & Lead Brand Strategist:	Jeff Hedrich
Senior Multi Media Designer:	Jeremy Scott
Senior Account Executive:	Jill Jenkins

PRODIGAL COMPANY

Location: USA

About the Agency:

Founded in 1994, The Prodigal Company provides branding, marketing and interactive services to an array of leading regional organizations. Our proprietary Brand MRI process, and the thinking that drives it, differentiates us in the marketplace and provides our clients with a competitive advantage.