Best Consumer Goods Social Media Campaign

As a trusted innovation partner for P&G, United Esports is proud to work closely with Tide to bring their superior line of products to the 18-34 year old demo in fun and engaging new ways. The Tide Laundry Trials is a multimedia campaign that stretches across the gaming ecosystem to bring top tier personalities together to participate in a head-to-head competition where the losers do the winner’s laundry. Luckily with Tide Pods Ultra Oxi 4 in 1 products, there really is no loser in laundry! The audience response to this original programming was overwhelmingly positive as viewers actively engaged with the countless hours of branded content, and cheered on their “home-team hero” throughout the competition. The launch of the Tide Laundry Trials marks a monumental step into the esports & gaming space for Tide, and the success of this ongoing campaign has paved the way for continued growth within the space for other P&G brands.

Contributors:

CEO:	Felix LaHaye
Creative Director:	Justin Woychowski
Head of Marketing:	John-Tyler Robison

UNITED ESPORTS

Location: United States