Best Consumer Goods Online Campaign

GoMacro, the nation’s #1 selling bar company in the natural channel, recently partnered with Cuker to launch the brand’s Bigger Than A Bar campaign with an updated website.

The fresh website spotlights the brand’s story, its unique health benefits and overall global impact. The goal was to communicate the message that GoMacro is not just a bar, it’s a movement, a healthier lifestyle, a positive change.

The new website includes a looping video homepage banner, roll over animations, effective product merchandising, a simplified shopping experience, brand storytelling, campaign manifesto, and strong CTAs throughout the website. The streamlined site allows for a richer shopping experience, providing more information while delivering a faster checkout for GoMacros's customers. We integrated social media to engage GoMacro’s audience and drive community engagement. We also used SEO best practices and ensured the site’s page speed was above industry standard. This website update resulted in a more modern and engaging user experience.

This website update marks a continuation of GoMacro’s partnership with Cuker. In recent years, our partnership has helped significantly grow GoMacro’s digital footprint, brand awareness, and eCommerce business through its website.

Contributors:

CUKER AGENCY

Location: United States