The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

STELLA ROSA WINES


STELLA ROSA WINES VIP APP

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Best Beverage Mobile Application

Stella Rosa Wines has gained top recognition since they launched their semi-sweet, semi-sparkling wines in 2003, becoming the number one imported Italian wine in the country. Now, the world of Stella Rosa is at your fingertips!

In conjunction with Talkin’ Things LLC, Stella Rosa will be launching a new, one-of-a-kind Stella Rosa app. This will be the first ever application of its kind from a major wine brand. The app will have unique features like augmented reality screen filters, labels recognition feature, an in-app game, chances to win discounts and merch, cocktail recipes, a store locator, and more.

The in-app game Stella Poppin’ will allow users to play and compete for a top spot on the leaderboard and win discount codes. Win points and share your high score with friends via social media. The game will be updated regularly with additional and bonus levels.

The app will also notify users every Wednesday to open up the app and shake. By doing so, users win prizes and discount codes to use on Stella Rosa merch.

The Stella Rosa App will be available for free in both the App Store and Google Play Store for iOS and Android devices. Users must be 21 and over to download and register.

Contributors:

Stella Rosa Project Manager & Creative: Nicole Storin
Stella Rosa Designer Manager & Creative: Herbert Bamac
Creative Director: Dante Colombatti
Deputy Client Development Director: Dariusz Konik

SAN ANTONIO WINERY

Location: United States