Best Retail Online Video

Our goal with this campaign was to introduce Manly Bands to a growing online community, illustrating our non-traditional style and fun-loving attitude alongside an industry with little variety and panache. Our success from selling direct-to-consumer allowed us the freedom to create our own vision of the perfect Manly Bands storefront. We included a wide selection of our most popular styles that couples can select based on their own personalities and traits. Manly Bands creates rings for every type of man, with every type of partner, so it was important for us to highlight the different relationships our customers choose to celebrate with us. Ultimately, we saw great success with millions of views in the first few weeks and happy customers sharing and commenting their Manly Bands love-stories which saw a massive increase of traffic to our site with new couples discovering our brand through word-of-mouth. Our goal was to remind people that marriage is as important as the person you share it with, and there is always room for a little fun!

Contributors:

Co-founder and CEO, Manly Bands:	Johnathan Ruggiero
Co-founder and CEO, Manly Bands:	Michelle Luchese
CMO, Manly Bands:	Stephanie Bregman
Founder and CEO, Creatably:	Jay Davis
Creative Director, Creatably:	Damian Dayton
Film Director:	A. Todd Smith
Founder, Earned Inc:	Adrian Salamunovic
PR Specialist, Earned Inc :	Jonathan Marshall

MANLY BANDS

Website: www.manlybands.com

Location: USA

About the Agency:

Manly Bands is the fastest growing direct-to-consumer e-commerce retailer of badass men’s wedding rings. We make it easy for couples to order a ring that looks (and fits) perfect on their partner. With more than 250 unique styles made from over 15 non-traditional materials, we’re on a mission to give men the ring that they’ll never want to take off.