Best Construction Integrated Ad Campaign

William Standen Co. is a higher category provider of home renovation services for the residential marketplace. At an average sale value of $88,000, digital advertising presents a ripe opportunity for the company to generate large returns on investment (ROI) for media dollars spent.

tbk built out creative and ad products against a stratified buying journey model (more info on this on the case study page) that would properly match ad products to the stage in which a prospective customer is at. The ad creative was further designed to have a feel of opulence and the website further matched this vibe, so that the overall approach was integrated and would resonate well with William Standen’s target consumer.

The main goals of this campaign was to use digital advertising to generate a high ROI for the brand. You'll see based on the stats that this was overwhelmingly accomplished.

Thank You, Judges, for considering this project for an award in the category of Construction Integrated Ad Campaign at the 2020 IAC Awards.

Contributors:

TBK

Website: www.tbkCreative.com

Location: Canada

About the Agency:

Founded in 2010 and with approximately 40 staff members tbk is a marketing and software company that builds some of Canada's highest quality web design, branding, digital marketing and software solutions. With 29 service lines, tbk helps its clients successfully compete in local, regional and global marketplaces.