Best Education Email Message Campaign

American Intercontinental University offers a flexible online degree program and on campus-based education options for students looking for a career-focused education in a variety of fields such as Business, IT, Criminal Justice, Healthcare and more.

As a follow-up to their email welcome series, American Intercontinental University sends a special email campaign for those subscribers who had low activity during their introductory phase. Audience members with lower engagement are provided additional nurturing with a goal of growing knowledge about the university and providing information that appeals to today’s busy students.

With heartfelt images of graduates reaching their goals and small snippets of content providing unique perspectives and relevant information about topics like tuition reimbursement and fitting school into a busy schedule, this campaign has successfully grown engagement. This campaign which was sent to lower-activity audience members drove an average open rate that was 45% higher than the education industry average, and an average click-through rate that was in line with industry averages.

Contributors:

Senior Manager, Digital Marketing, Career Education Corporation:	Madeline Gorton
VP Brand Marketing, Career Education Corporation:	Airenicque Reeves
Digital Marketing, Career Education Corporation:	Jesse Bruns
Digital Marketing, Career Education Corporation:	Marina Mathis, Manager
Senior Strategist, Agency Services, Yes Marketing:	Ted Kim
Senior Designer, Agency Services, Yes Marketing:	Christina Chang
Art Director, Agency Services, Yes Marketing:	Scott Seiter
Sr Copywriter and Content Strategist, Agency Services, Yes Marketing:	Heather Bien
Director Client Services, Yes Marketing:	Daniel Jackman
Account Manager & Senior Account Manager, Yes Marketing:	Eric Thude & Christine Gill

YES MARKETING

Location: United States