Best Bank Email Message

U.S. Bank’s debit card email campaign encourages U.S. Bank customers to use their debit card to pay for small purchases when they are on the go. The campaign provides a helpful reminder about the perks of using a U.S. Bank debit card including security, convenience factor and, budget tracking.

U.S. Bank’s recently redesigned the campaign, updating it with a clean aesthetic, succinct copy, and a fun graphic that infused the campaign with personality and playfulness while honoring their iconic brand style. The email campaign generated an open rate that was 73% higher than the average email for the financial services industry and the redesigned creative improved click-to-open rates by more than 160%.

Contributors:

Marketing Operations – Portfolio Retail Payment Solutions, U.S. Bank:	Nina Bohl AVP
Vice President I Consumer Card Marketing Strategy, U.S. Bank:	Kerry Hope
Art Director, Yes Marketing:	Sterling Crain
Senior Account Manager, Yes Marketing:	Harry Pallick

YES MARKETING

Location: United States