Best Hotel And Lodging Email Message

The Ritz-Carlton captures the imagination of the luxury traveler with their editorial travel email newsletter. The May edition takes travel-enthusiasts from Pa’ako Cove, Maui to dining on fresh ceviche in a colorful fishing Chilean fishing town with a featured article on secret beach escapes. Subscribers are also treated to travel ideas for exotic, relaxing getaways. The email highlights a video documenting the rescue of a guest’s underwater camera as well as an Instagram hashtag encouraging users to share their #RCmemories.

The email features gorgeous images of alluring destinations in a newly designed template created with a goal of driving travel inspiration for the brand. The May edition generated an open rate that was 20% higher than travel industry averages and a click-to-open rate that was in line with industry averages and met campaign goals.

Contributors:

Art Director, Yes Marketing:	Sterling Crain
Senior Designer, Yes Marketing:	Jenna Bresnahan
Senior Content Director, Yes Marketing:	Jen Tabbal
Senior Marketing Strategist, Yes Marketing:	Erica Huntley
Marketing Strategy Analyst, Yes Marketing:	Diana Prado
Senior Account Manager, Yes Marketing:	Jocelyn Zobitz
Account Manager, Yes Marketing:	Kaitlin Seger

YES MARKETING

Location: United States