Over the course of 2019, EMI undertook the development and execution of an integrated social media marketing campaign to accomplish two objectives: 1. Make liquidity a more significant consideration for IPs when selecting an ETF 2. Increase awareness of State Street SPDR ETFs as a leader in ETF liquidity In addition, State Street sought to leverage those changesin perception to drive investments in their most liquid SPDR ETFs.
Contributors:
EMI STRATEGIC MARKETING
Location: US