Best Movie Rich Media Online Ad

In Latin, "Ad Astra" means “to the stars”, and that’s exactly where the true[x] team set their sights when considering the possibilities available to promote the 2019 science-fiction movie across connected TV.

To encourage users to purchase tickets for the Brad Pitt film, the team found the perfect opportunity to partner with Atom Tickets to create a first-of-its-kind showtime finder integration via their API on connected TV.

Within the unit, users could enter their zip code and find showtimes in their area. Once users found a time they liked, they were directed to scan a QR code that would take them to the Atom Tickets checkout page where they could purchase tickets directly on their phone.

The Ad Astra engagement drove significant lifts across the consumer journey on all platforms, from upper funnel measure of awareness to lower funnel measure of intent, showing that unit was extremely effective at promoting the trailer messaging and drove users’ interests to buy tickets and view in theaters.

Additionally, true[x] found a 77% positive sentiment for the Atom Tickets unit, indicating that users expressed a positive opinion of the Atom Tickets creative, while a 56 second time spent time spent and 3.3 interactions per user signified that the audience connected with the video content and gallery exploration within the engagement, creating an out-of-this-world consumer experience.

Contributors:

TRUE[X]

Location: United States