Best Architecture Website

Architecture design firm, SLAM, wanted a digitally compelling way to tell its brand story. But what Adams & Knight discovered was that it truly needed a way to differentiate the essence of what it offers to so many different target audiences . . . a never-ending flow of ideas and energy that help create places and spaces that enrich and touch lives.

Our team “architected” a new way for visitors to explore all of SLAM’s design solutions, expertise, unique stories and job openings. Not only did we re-organize the website, but we also developed a flexible content management system that provided a range of templates which could accommodated case-by-case storytelling and keep the design looking fresh and updated.

With bold photography, subtle animation, and a flexible, modular content authoring system, the new design solves for two seemingly contradictory challenges. It establishes an appealing and consistent brand, while still allowing the SLAM team to author each of their many success stories with a unique, case-by-case structure. A thoughtful site architecture allows visitors to navigate multiple paths to find the content that will interest them—and in some cases, even offers up custom-written alternative content depending on the navigational path chosen.

Contributors:

Digital Project Leader:	Will Thomas
Senior Art Director:	Brenda Barch
Creative Director:	Don Carter
VP Interactive:	Ryan Jakubowski
Copywriter:	Jill Memery
Creative Director:	Eric Panke
Programmer:	Charles Schoenfeld
Project Leader:	Herb Emanuelson

ADAMS & KNIGHT, INC.

Location: United States